Quarterly Category Briefing
A recurring written briefing on pack sizes, flavour shifts, and buyer priorities in one packaged beverage category each quarter.
Meadowcore Buyer Trends
Written buyer trend reporting for packaged beverage markets — pack sizes, shelf pressure, and trade language gathered for teams deciding what to list next in Vietnam.
Flagship work
Custom Buyer Trend Report
A commissioned written report on how packaged beverage buyers are shifting across chosen categories, channels, and price bands. Built for brand managers, importers, and distributors who need named pack formats and buyer objections before a launch or reset.
- Kick-off to lock categories and geography
- Trade interviews and optional store-walk notes
- PDF report plus a 60-minute findings call
- From 48,000,000 VND per category scope
Related work
Briefings, walks, and interview rounds
Supporting engagements that keep you close to shelf reality between larger reports.
Retail Channel Walkthrough
On-site observation of how packaged beverages are merchandised and priced across agreed modern trade and traditional trade outlets.
Trade Buyer Interview Round
A focused set of conversations with beverage buyers and merchandisers on listing criteria, pack preferences, and seasonality.
From clients
What teams take into listing meetings
“The custom report on our juice SKUs named the exact pack sizes our distributors were quietly deprioritising. We used that language in the next listing meeting. The draft landed a week later than hoped, but the interview quotes were worth the wait.”
Field notes
Recent notes from the beverage aisle
Pack-size shifts buyers mention in ready-to-drink tea
How trade buyers in Ho Chi Minh City describe the move between 330 ml and larger multipacks in ready-to-drink tea.
Shelf pressure on bottled water in traditional trade
Notes from neighbourhood grocery walks on how bottled water competes with refill stations and soft drinks for limited shelf space.