Field notes
Notes from coolers, shelves, and buyer calls
Short articles rooted in packaged beverage trade practice — useful alongside a formal report when you need a sharper question for your next briefing.
Pack-size shifts buyers mention in ready-to-drink tea
How trade buyers in Ho Chi Minh City describe the move between 330 ml and larger multipacks in ready-to-drink tea.
Shelf pressure on bottled water in traditional trade
Notes from neighbourhood grocery walks on how bottled water competes with refill stations and soft drinks for limited shelf space.
When flavour launches meet buyer fatigue
What merchandisers say about limited-edition carbonated soft drink flavours that fail to earn a lasting facing.
Reading promotional calendars the way beverage buyers do
A field guide to how buyers weigh Tet, summer heat peaks, and school-calendar timing when allocating promo space.