Pack-size shifts buyers mention in ready-to-drink tea
How trade buyers in Ho Chi Minh City describe the move between 330 ml and larger multipacks in ready-to-drink tea.
Trade buyers who handle ready-to-drink tea rarely open with flavour. They open with pack size, because pack size decides how many facings fit a metre of chilled shelf and how a multipack sits in a basket next to snacks.
In recent conversations across Ho Chi Minh City, buyers described a quiet preference for 330 ml singles in impulse coolers and a more cautious stance on larger single-serve PET when the price ladder climbs too close to soft drinks. Multipacks of smaller cans remain useful for weekend promotions, yet several merchandisers said multipacks that cannot be split cleanly create returns headaches in traditional trade.
For brand teams, the practical takeaway is to present pack architecture as a buyer problem to solve — shelf depth, cooler height, and splitability — before presenting flavour stories. A custom buyer trend report that captures this language helps listing meetings stay concrete.