“The custom report on our juice SKUs named the exact pack sizes our distributors were quietly deprioritising. We used that language in the next listing meeting. The draft landed a week later than hoped, but the interview quotes were worth the wait.”
Lan P. · Category lead, regional juice brand · Custom Buyer Trend Report
“Their retail walkthrough through Nha Be and District 7 showed how our sparkling water sat behind larger cola facings in three of five stores. We adjusted the pitch deck the same week.”
Minh T. · Trade marketing manager · Retail Channel Walkthrough
“Quarterly briefings keep our importer board from guessing about iced coffee packs. The memos are short enough to read before a call, which is rare for this kind of work.”
H. Nguyen · Import operations · Quarterly Category Briefing
“The interview round with modern-trade buyers clarified why our 500 ml PET never made the second wave of listings. Hearing the objections in their own words changed our next pack trial.”
Sofia R. · Brand manager, RTD tea · Trade Buyer Interview Round
“We asked for a narrow bottled-water scope and got disciplined coverage — no padding with soft-drink anecdotes we did not need.”
Khoa V. · Distributor partner · Custom Buyer Trend Report
Custom Buyer Trend Report
RTD tea listing preparation for a regional brand
A juice and tea house preparing a 330 ml RTD tea listing asked for buyer language on pack size and cooler placement before pitching two modern-trade chains.
Over five weeks we combined desk review of recent tea launches with eight trade conversations and a short walk of chilled cabinets in District 7. The report highlighted that buyers wanted a clear price step below soft drinks and a pack that stacked cleanly in existing cooler rows. The brand narrowed from three pack options to one before the pitch.
Retail Channel Walkthrough
Bottled water reset across traditional trade routes
A distributor planning a water reset south of Ho Chi Minh City needed evidence of how single-serve PET sat against refill stations.
Two days of neighbourhood grocery visits documented floor stacking, single-brand loyalty tied to visit rhythm, and pricing boards that rarely named water separately from soft drinks. The walkthrough pack became the agenda for the next sales meeting with shopkeepers.