Coverage
Where we concentrate in packaged beverages
Our reporting centres on categories and channels where trade buyers make frequent pack and listing decisions. Use this page to check fit before you send a brief.
Categories we report on
Ready-to-drink tea & coffee
Single-serve PET and cans, multipacks, chilled cabinet placement, and flavour rotation that buyers treat as temporary versus core.
Carbonated soft drinks
Core cola and lemon-lime ladders, limited-edition flavours, promo endcaps, and price steps against juice drinks.
Bottled water
Single-serve and multipack PET in modern trade chillers and traditional trade floor stacks, including pressure from refill stations.
Juice & juice drinks
Ambient and chilled packs, pulp claims as buyers hear them, and competition with soft drinks for cooler facings.
Energy & functional drinks
Impulse cooler sets, can sizes favoured on route, and listing criteria when a chain already carries a crowded energy bay.
Plant-based & dairy alternatives (drink formats)
Shelf-stable cartons and chilled bottles where beverage buyers share responsibility with dairy category managers.
Channels and geography
Field work concentrates on Ho Chi Minh City and nearby districts, including Nha Be, with modern trade hypermarkets, convenience chilled cabinets, and traditional trade neighbourhood groceries. Interview rounds may include buyers who cover national listings while sitting in the city.
If your brief requires provinces outside this footprint, say so early — we will confirm whether travel or partner interviews are feasible before quoting.
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