Engagement
Trade Buyer Interview Round
A focused set of conversations with beverage buyers and merchandisers on listing criteria, pack preferences, and seasonality.
Who it is for
Teams validating listing assumptions before investing in a new pack or flavour.
What you receive
Anonymised interview notes organised by theme, with direct buyer language preserved where permission allows.
Included
- Discussion guide drafted with your team
- Recruitment of agreed respondent types
- Completed interviews with written synthesis
- Optional follow-up clarification call
Outside this scope
- Named attribution without respondent consent
- Quantitative scoring models
Engagement facts
Format: Interview round with anonymised synthesis
Timeline: 2–3 weeks
Location: In person or by phone; Vietnam-based contacts
Pricing: From 22,000,000 VND for six completed interviews
Commission an interview roundHow we work
- Agree respondent profile and guide
- Schedule and conduct interviews
- Synthesise themes
- Deliver notes and short briefing
Preparation
List topics that must be covered and any competitors that should not be named in outreach.