Flagship report
Custom Buyer Trend Report
A commissioned written report on how packaged beverage buyers are shifting across chosen categories, channels, and price bands in Vietnam.
Who it is for
Brand managers, importers, and distributors who need a clear picture of packaged beverage buyer behaviour before a launch, reformulation, or channel expansion.
What you receive
A dated report that names which SKUs and pack formats are gaining shelf space, which buyer objections are rising, and where your category is losing ground to substitutes.
Included
- Kick-off call to lock categories, channels, and geographic focus
- Desk review of public trade listings and recent category launches
- Structured interviews with trade buyers and merchandisers
- Optional store-walk notes from agreed modern trade and traditional trade outlets
- Written report (PDF) plus a 60-minute findings call
Outside this scope
- Syndicated subscription access or ongoing dashboard login
- Consumer household panel fieldwork beyond agreed interviews
- Creative advertising or packaging design
Engagement facts
Format: Written report with briefing call
Timeline: 4–6 weeks from brief sign-off
Location: Delivered remotely; field interviews in Ho Chi Minh City and surrounding districts when required
Pricing: From 48,000,000 VND per category scope
Request a report briefHow we work
- Share your brief and category list
- We confirm scope, timeline, and fee in writing
- Field and desk work run in parallel
- Draft findings shared for factual check
- Final report and briefing call
Preparation
Provide current SKU list, target channels, and any competitor names you want covered. Flag sensitive claims that must stay internal.