Engagement
Quarterly Category Briefing
A recurring written briefing on pack sizes, flavour shifts, and buyer priorities in one packaged beverage category each quarter.
Who it is for
Category teams who need a steady read on buyer language without commissioning a full custom report every month.
What you receive
A concise quarterly memo you can circulate before planning meetings.
Included
- Category focus agreed at the start of the year
- Summary of notable new listings and delist signals
- Buyer priority themes for the quarter
- Optional 30-minute clarification call
Outside this scope
- Multi-category coverage in a single briefing fee
- Primary consumer surveys
Engagement facts
Format: Short written briefing + optional call
Timeline: Delivered each quarter within 10 business days of quarter end
Location: Remote delivery from Ho Chi Minh City
Pricing: From 18,000,000 VND per quarter, per category
Ask about quarterly coverageHow we work
- Select category and start quarter
- We gather trade notes through the quarter
- Briefing delivered after quarter close
Preparation
Confirm the category and any pack formats you want emphasised.