Engagement
Retail Channel Walkthrough
On-site observation of how packaged beverages are merchandised and priced across agreed modern trade and traditional trade outlets.
Who it is for
Sales and trade marketing teams preparing a reset, new listing pitch, or competitive check.
What you receive
A walkthrough pack noting shelf share cues, pricing ladders, and promotional clutter in the outlets visited.
Included
- Agreed outlet list and route
- Shelf and pricing observations
- Photo notes for internal use only
- Written summary of patterns observed
Outside this scope
- Purchase of competitor products beyond agreed sample budget
- Mystery-shopper scripts requiring deception
Engagement facts
Format: Accompanied or independent store visits with photo-documented notes
Timeline: 1–3 days of field visits, report within five business days
Location: Ho Chi Minh City and nearby districts by agreement
Pricing: From 12,000,000 VND for a half-day route
Plan a walkthroughHow we work
- Confirm districts and outlet types
- Schedule visit days
- Conduct walks and compile notes
- Deliver summary pack
Preparation
Share target chains, preferred districts, and any SKUs to photograph.